Healthcare Marketing & Business Development Courses
Healthcare marketing, patient acquisition, B2B sales, partnerships.
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About this category
About Healthcare Marketing & Business Development courses
Patients now choose hospitals and clinics online before they ever call. These courses teach marketing and business development for healthcare: positioning a service, digital and social media marketing, patient experience, referral and corporate contracts, and advertising within medical regulations.
Who it's for
- Hospital & Strategic Management professionals
- Operations Management professionals
- Healthcare Leadership professionals
- Human Resources Management professionals
Free resources
Related guides from our blog
Better Patient & Team Communication with SBAR
SBAR (Situation, Background, Assessment, Recommendation) is a structured communication tool that makes clinical handovers clear and complete. It reduces errors by ensuring the listener quickly understands the situation, relevant history, the sender's assessment, and what action is needed.
BLS vs ACLS: What's the Difference and Which Do You Need?
BLS (Basic Life Support) covers core resuscitation skills such as CPR and defibrillation for all healthcare workers, while ACLS (Advanced Cardiac Life Support) adds advanced interventions like medications and rhythm management for those managing cardiac emergencies. ACLS builds on BLS.
Infection Prevention & Control: The Basics for Clinical Staff
Infection prevention and control (IPC) is the set of practices that stop the spread of infection in healthcare. Its foundation is standard precautions, hand hygiene, personal protective equipment, safe handling of sharps and equipment, and cleaning, which together break the chain of infection.
Preventing Medication Errors: Practical Strategies That Work
Medication errors are prevented by tackling their common causes: interruptions, look-alike drugs, unclear communication and workload. Effective strategies include standardised processes, independent double-checks for high-risk drugs, clear labelling, and technology such as barcode administration.
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